Risk: Just as important as return
When most of us evaluate an investment opportunity such as a stock, bond or mutual fund, we first pay attention to the investment’s return. We tend to ignore or discount the relationship between an investment’s risk and return because the investment’s performance is all we really care about in the end. In reality, the risk of an investment is just as, if not more, important than its investment returns, and managing that risk component is imperative to achieving long-term inve